Personal Brand Scope · Prepared for
Danielle
Carpenter
First American Title · Portland, Oregon
People do business with people, not logos. This builds the brand around you, on your own profile, so realtors get to know the person behind the desk. You bring the personality and a few micro moments a week. Buck and the Qinary team bring the strategy, the system, the coaching and the publishing.
Strategy Included
Two social platforms, your brand strategy, day to day coaching with Buck and publishing. A three month minimum, then month to month.
Four pieces, itemized.
The goal is simple: get the real you in front of the realtors you want to work with, consistently, without it taking over your week. A system does the heavy lifting, so you never have to manage your content from start to finish on your own.
Your Brand Strategy
Who you are online and who it is for, written down once, so there is never a question about what to post or what to say.
- Your brand house: who you are, what makes you different and the attributes people should know you for
- Your target audience and persona: the realtors you want to attract and what they care about
- Your cadence: a full report on how much to share about work and how much about your life, so it feels like you
- Your content pillars, drawn from your brand and your audience
- All of it written into a document you keep, reviewed together in your strategy session
Day to Day Coaching
Buck in your corner, every day, in a private Slack channel.
- A private Slack channel with Buck and the team, and help getting it set up on your phone
- Buck watches your content and coaches you on it: impact, value and a clear call to action
- The first 30 days are about getting it out and building the habit
- From there, quality over quantity: Buck helps you sharpen how you tell each story
- Ideas and prompts built from your strategy, so filming takes minutes
Publishing
You film it on your phone. We finish it and post it.
- Editing on what you send: cuts, sound, captions and on-screen text
- Captions and hooks written in your voice
- Posting times, hashtags and scheduling handled for you
- A calendar you can see, so you can hold or pull anything before it goes out
- Video first, built around your life and your work in the mix your cadence calls for
Two Social Platforms
Your personal profiles, where your equity is.
- Two social platforms, chosen together in your strategy session
- Built on your personal profiles, not the office account, because people follow people
- Profile clean up on both, so the first impression matches the brand
- A read of what is working each month, and what to do more of
Strategy first, then momentum.
The strategy session comes first because everything else sits on it. After that it is about consistency, then craft.
Kickoff
Your strategy session
Time with Buck on who you are, who you want to attract and how much of your life to share. Your Slack channel goes on your phone the same week.
Just go
Build the muscle
You start sending video, we start posting, and Buck coaches you in Slack along the way. The goal is momentum, not perfection.
Craft
Quality over quantity
With the habit in place, Buck helps you sharpen how you tell each story, and the numbers start to shape what comes next.
Month to month
Keep it going
After the first three months it runs month to month. Most of our partners stay because it works.
You be you. We do the rest.
The one thing we cannot do is be you. About two hours a week, in small pieces, is all it takes.
Your side
The personality- Your strategy session with Buck
- About two hours a week, in micro moments: 20 minutes here, 10 minutes there
- Video from your phone: tell a story, skip the photo
- Checking in on Slack when Buck has notes
You never have to edit a clip or schedule a post.
Our side
The system- Your brand strategy, persona, audience and cadence
- Day to day coaching from Buck in Slack
- Every edit, caption and schedule
- Publishing on your two platforms
- A monthly read of what is working
Your accounts, your content and your brand stay in your name the whole way through.
Every line, itemized.
One monthly fee, strategy included. All figures are in US dollars.
Every month
Everything belowNot included in this scope: podcast production, AI search optimization, websites, email and newsletters, paid advertising, and in-person filming. If you want any of those later, we will scope it and send you the number.
Three months is enough to build the habit and see it working. After that it is month to month.
Start here
Strategy included, three month minimum
First payment today, then the same date each month. Month to month after the first three. Card or bank account.